Who or what is to blame for the death of Romeo and Juliet Essay Example

Who or what is at fault for the passing of Romeo and Juliet Essay There are many substituting reasons with respect to what could be accused for the demise of the two star-crossed sweethearts, Romeo and Juliet, regardless of whether it be the long running family quarrel between the Montague and Capulet families, the danger of immature love, or just the hast and mystery in which the sentiment created, through Shakespeares dazzling story of two foreordained youngsters held in a hostage love we are taken to the boundaries of each emotion.In this paper I intend to take a gander at the reasons why the misfortune occurred and on the off chance that anything could have prevented it from happening.A famous hypothesis into the thinking of Romeo and Juliets passing is that it is because of the more established age, through numerous strings and stages; the grown-ups of the age appear to contribute towards the catastrophe in a to some degree significant design. Initially on the off chance that we take a gander at Juliets family, the Capulets, we can see a solid weight set upon Juliet to do the familys will.Her father, in any case, puts a solid load upon Juliet to wed a decent man. He trusts Paris is the ideal counterpart for Juliet to join with thus won't know about Juliets difference in the issue. Capulet is unconscious of Juliets esteem for Romeo and totally blinded to their clandestine love. He can't comprehend why Juliet wouldn't like to wed Paris, a well off, beguiling, appealing youngster, ideal for a young lady of her norm and class. He turns out to be amazingly exasperated at the reality of her rebuke in Paris hand thus agitates Juliet beyond a reasonable doubt by yelling and disclosing to her Hang thee, youthful stuff, insubordinate wretch!In this statement Capulet appears to transform from a caring dad to being a figure constrained by rage. This appears to incite her to the choice that she will either have the option to lead an existence with Romeo or she will kick the bucket, she turns out to be amazingly vexed that her dad can 't help contradicting her in such a horrendous way, this might be utilized as another explanation regarding why the passings happened. After the medical attendant has left her, Juliet starts to feel frustrated about herself and become exceptionally super about her circumstance, cryingDo thou yet call my goals shrewd And with this blade Ill assistance it presentlyShakespeare appears to show the youngster in Juliet as this point by indicating her scowling and searching for compassion from the medical attendant, the language utilized assists with portraying her urgent perspective for compassion and all to be right.When Capulet loses his temper, we feel to some degree sorry for Juliet and furious with him for acting in such a forceful way yet the truth of this scene is that, in the period of which Romeo and Juliet was composed and set, it was any little youngsters fathers employment to discover his girl a spouse who he thought was qualified and somebody that would do his family and girl glad. When Juliet rapidly turns down Capulets thought of Paris, one of the most decent unhitched males in Verona, Capulet feels that she is simply being juvenile, narrow minded and hesitant to the possibility of marriage in light of the fact that, obviously, he had no clue about Romeo and Juliets mystery contact occurring despite his good faith. He was just attempting to do the best thing for his little girl; the crowd feel a feeling of sensational incongruity when these disarrays and scramble ridden words happen. We think about Romeo and Juliets enthusiasm, where as the characters do not.Another character in the more established Generation who appears to have a significant influence in the loss of the youthful, charmed teenagers is Friar Lawrence. Romeo and Juliet appear to trust in him all through the play putting together their concerns with respect to his shoulder thus he takes a significant situating with the expectation that their adoration will work and the long-battling Cap ulets and Montagues will be joined just as the quarrel had never happened. He remarks upon Romeos demand for union with Juliet In one regard Ill thy partner be; for this collusion may so glad demonstrate, to turn your families antipathy to unadulterated love.He is incredibly energetic through the plays stages to join Juliet with Romeo thus, when Romeo is expelled from Verona he attempts to assist the couple with reuniting with each other again.Some individuals may state Friar Lawrence is foolish in his scramble to get the couple wedded behind their families backs, he is the explanation behind what occurred, on the off chance that he had quite recently left the two pining adolescents to work their own adoration out for some time, they would have understood that they expected to come clean or that their affection was not so much obvious. These announcements just gander at one side of the contention however, Friar Lawrence may have worked in scurry to get the couple wedded yet that was simply because he needed to, they had no an ideal opportunity to hold up a couple of years before the couple were certain that their affection was valid, the fundamental thought was they either needed to wed either around that time or hazard always being unable to be together. Monk Lawrence delivered these mind boggling plans through expectation that it would bond the Capulets and Montagues together indeed. This vision appears to be excessively unrealistic and hard to accomplish however in the event that the arrangement had worked, at that point the vision doesn't appear to be a full difficulty. The main thing that some can say against Friar Lawrence would be that he is by all accounts a visionary thus never truly considered the happenings, he assumed all would work out as expected in any event, when all appears to turn out badly, Hold; get you gone, be solid and prosperous In this purpose. Monk Lawrence is heard to state this after the arrangement all begins to turn out badly and he starts to begin his endeavor of settling the issues.Yet another character of the more seasoned age that appears to assume a job in the relationship of Romeo and Juliet is the Nurse. She holds an exceptionally close attach to Juliet and is endowed with quite a bit of Juliets issues, love and fits of rage. She thinks about the mystery issue going on behind alls eyes however yet doesn't appear to take care of business in the previous stages before it could winding crazy. She appears to simply let Juliet continue with it and doesnt appear to pay attention to everything that. When Juliet and Romeo are to be hitched she does however appear to be excited, much like Juliet. This shows maybe the medical attendant wasnt thoroughly considering everything as much as ought to have been done in such a fragile condition of the heart. She too like Juliet was trapped at the time and felt a solid energy encompassing the prohibited relationship, Then hie you subsequently to Friar Laurence cell; The re remains a spouse to make you a wifeThe nurture appears to do whatever Juliet wishes until Capulets complete objection to Juliets refusal to wed Paris, the medical attendant steadily and hesitantly agrees with Capulet and educates Juliet that she thinks it best if Juliet married Paris. I think it best you wedded with the area. O, hes a flawless noble man! .The medical caretaker starts to see the truth of the befuddled issue in this announcement and attempts to disclose to Juliet she feels it would be simpler if Juliet at long last surrendered and wedded Paris as her family wishes.Juliet is positively not content with this choice thus takes out her annoyance on the attendant, the attendant takes this well regardless of accepting the entirety of the sadness from Juliet and leaves her to thoroughly consider it however it appears to be all Juliet can shout is Ancient punishment! O most fiendish savage! Is it more sin to wish me along these lines renounced, Or to dispraise my master wi th that equivalent tongueJuliet shows her infantile conduct in this statement thus, reluctantly underlines the body of evidence against her demonstrating she may not be sufficiently developed to settle on her own choices. The language utilized here likewise features the language she utilizes when she is vexed before in the play, Shakespeare utilizes the comparative language to help express Juliets character and requirement for compassion, a typical trademark found in more youthful grown-ups and children.The nurture is endowed with all Juliets distress, it is an arrangement that the medical attendant ought to have considered the symptoms of essentially letting Juliet do as she will and ought to have attempted to take a lesser part in the obligation of Romeo and Juliet. In the event that she had left them, they may have discovered their hearts were not associated and the two were simply not intended to be, all would be excessively hard to handle.The more seasoned Generation, from this proof, appear to have affected a piece of Romeo and Juliets awful destruction yet could the impact set by their older folks on themselves truly have made two youthful teenagers take their lives?One other explanation with regards to the dying of the couple is the impact of the more youthful Generation, the period of Romeo, Mercutio and Tybalt. The irate age rush to settle on choices and part with their heart.Tybalt is a conspicuous impact on the appalling undertaking tangled in the book. He is a good old individual from the Capulet family and disdains the Montagues in what appears to be each way comprehensible, only one breath by them appears to drive his nerves in to a melancholy strain. At the point when he understands an individual from the Montague family is at his family party toward the start of the story, he remarks, Fetch me my sword, kid. What sets out the slave come here, coverd with a prank face, to ridicule and hatred at our solemnity?When Tybalt spots Romeo tucked away among the visitors at the Capulets party and acknowledges it is he who has intruded, he is shocked and needs to ensure that Romeo is removed from the gathering immediately.It fits, when such a reprobate is a visitor: Ill not suffer him.This quote communicates Tybalts and antiquated conduct. He feels it is a disfavor to him and his family for Romeo to be there.Even after Capulet has educated him not to be irate concerning Romeos unsought passage to the gathering, Tybalt erratically plots to deliver retribution on Romeo. He won't let the issue come to ease thus as we bring into the play; Tybalt chooses to bring his promise into place.When Tybalt and the Capulets meet Romeo in a packed open spot (Act 3 Scene 1), Tybalt insults Romeo and edges him to battle with him yet Romeo won't lay a finger on him for any measure of words given. Tybalt, appearing to be rough and merciless in this issue doesnt get why. The crowd comprehend that Romeo has recently subtly hitched Juliet,

Linux Security Essay

While looking into the administrative necessities required for First World Bank Savings and Loans I found that a security approach against current server engineering is required to be actualized. The CIA (Confidentiality, Integrity, and Availability) group of three is considered while dissecting the various servers regarding Linux and Open Source overseeing security requests. The â€Å"Database Server† requires the heads go further as far as specialized structure through a Linux engineering strategy. MySQL can be used as a backend and accompanies content accessibility to evacuate test databases, lower frameworks and information base benefits (Jang, 2011). This technique will permit fruitful prerequisite of all systems administration layers. The Apache Web Server permits the capacity to solidify the Linux bit inside Apache (Prashant, 2013). The fix accessible is â€Å"grsecurity† and permits assurance against zero-day vulnerabilities while using â€Å"ksplice† to refresh the kernal on schedule (Prashant, 2013). Samba is utilized for the record server and has numerous highlights to limit access to what is shared. This incorporates implementing secret phrase necessities, sifting at the system level, and a check conflicting with bunch enrollments (Jang, 2011). The SMTP server will be Sendmail. Sendmail accompanies the security highlight of scrambling the association (Jang, 2011). We will likewise require an infection filtering project to guarantee mail coming in doesn't have infection connections. The LDAP server will be used as the focal confirmation server with the goal that the included clients have a login that is brought together and covers all reassure logins (LDAP NExt, 2010). Works Cited Jang, M. (2011). Security Strategies in Linux Platforms and Applications. Jones and Bartlett Learning. LDAP NExt. (2010, 06). The official Red Hat Reference Guide. Recovered from http://www.centos.org/docs/2/rhl-rg-en-7.2/s1-ldap-uses.html Prashant, P. (2013, 10). Linux for you. Recovered from http://www.linuxforu.com/2011/05/making sure about database-servers/.

IB Math Essay Topics That Are Easy to Understand

IB Math Essay Topics That Are Easy to UnderstandThere are many ways to make your IB Math Essay topics more interesting, but how can you organize them so that it is easy for students to understand? Here are some tips to help you organize your topic.This topic is similar to other multiple choice essay topics. Try to use a diagram or a table if possible to make it easier for students to understand. Make sure you give enough time to explain each concept and let students feel that they have the ability to learn.Indirect questions are great for this topic. Use these questions to find out what questions students have about the topic. You might also want to make sure to ask more than one type of question to get more ideas. In most cases, students will have multiple questions and then have to make a decision to take the quiz or write an essay.Once students have answers to their direct questions, make sure to make them decide to take the quiz or write an essay. When students know that they are required to answer an essay or quizzes, the environment of learning is made much more exciting. They may wonder if they will really be allowed to write an essay because they failed in the previous one. If you want students to learn better, you need to make them think they will do well.This topic is very similar to many other essay topics. You need to know when to use diagrams and when to use tables to make it easier for students to understand. This is because students will have a chance to answer questions after a diagram or table.Students like to see that you do not give away all the information in your essay. You may also want to use a diagram to illustrate the concepts in the essay. However, you do not want to make it too complicated sothat students will think they are not able to grasp it because of the diagram.The goal is to make your assignment pen and paper so you can write more easily. Have a marker at hand when writing. Be careful not to make it too difficult because you d o not want your students to put too much effort into writing an essay without knowing the material.Remember that there are many ways to make your IB Math Essay topics more interesting. You need to give students the tools they need to learn and write the essay. Make sure you organize your topics so that it is easy for students to learn.

The Biggest Influence on My Life - Free Essay Example

Sample details Pages: 1 Words: 405 Downloads: 2 Date added: 2017/09/25 Category Advertising Essay Type Argumentative essay Tags: Influence Essay Life Essay Did you like this example? If someone were to ask me who the most influential person in my life was, Id most likely tell him or her that its my brother, Chris. My brother is one of the most important people in my life. I may not always act like it, but I look up to him and respect him. Its hard to think of everything hes done for me and not like him. Theres the basic stuff that most older brothers do. You know, baby-sit you, help you with your homework, and let you use their stuff. But my brother did a lot more for me. He was the one who taught me how to read and how to tie my shoes. He taught me how to hold my breath underwater. He even taught me how not to touch his things. He also did other typical big brother stuff. Like shut me in the closet, play tricks on me, forbid me to use his stuff. But for each mean thing he did to me, he did about five nice things. One nice thing he did was that he always let me hang around him and his friends. Because of that I actually have two brothers instead of one . My other brother is Chriss best friend, Corey. They spent a lot of time together when they were younger, and since Chris was nice, I usually got to do stuff with them. Since Corey was as much my brother as Chris was, of course they both pulled little tricks on me. But I must admit a lot of the tricks worked because I was a slightly gullible child. One that readily comes to mind is when Chris and Corey tried, and succeeded, to convince me that they were being sucked into the ground. I was so convinced that I went inside and told Mom that they were being sucked down. As I said, I was a slightly gullible child. Another little prank was when one of my friends was over while Mom and Dad were bowling and Chris and Corey were baby-sitting us. We hid in the bathroom and locked the door, and they decided to take a rope, open the closet door, which is across from the bathroom and opens out, tie one end to the closet door knob, and tie the other end to the bathroom door knob. The bathr oom door opens in. Yes. we had some interesting times. Don’t waste time! Our writers will create an original "The Biggest Influence on My Life" essay for you Create order

The Burdens of Lt. Jimmy Cross in Tim OBriens Story The...

The Burdens of Lt. Jimmy Cross in Tim OBriens Story The Things They Carried One of the most overlooked aspects in the life of a soldier is the weight of the things they carry. In Tim OBriens story, The Things They Carried, OBrien details the plight of Vietnam soldiers along with how they shoulder the numerous burdens placed upon them. Literally, the heavy supplies weigh down each soldier -- but the physical load imposed on each soldier symbolizes the psychological baggage a soldier carries during war. Though OBrien lists the things each soldier carries, the focal point centers around the leader, Lieutenant Jimmy Cross, and his roles in the war. Lt. Cross has multiple burdens, but his emotional baggage is†¦show more content†¦This statement suggests that he wants to taste her, yet they have not (or will not) kiss each other. Furthermore, this provides evidence that his insatiable love for her is a weighty test for Lt. Cross -- and this burdensome weight drives Lt. Cross to become detached from important situations. Psychologically, Marthas lett ers make Lt. Cross fixated on his love, which the reader supposes is unreciprocated by Martha. Clearly, Lt. Cross wants a mutually loving relationship with Martha, evidenced when the narrator states, More than anything, he wanted Martha to love him as he loved her (434). Twice in the first two pages, Lt. Cross notes, They were not love letters (434). Furthermore, when Marthas salutation, ?Love, Martha, is mentioned, Lt. Cross sadly resigns and understood that ?Love was only a way of signing and did not mean what he sometimes pretended it meant (435). These thoughts are not obsessive in and of themselves, but the fact that Lt. Cross mulls over these overwhelming feelings while leading a group of soldiers suggests that Martha is an inordinate weight on Lt Cross shoulders. Martha also weighs upon Lt. Cross actions (or lack thereof). Early in the story, the reader can see how Martha is a distraction during troop movements. Tasting the letter from Martha does not directly distract Lt. Cross from his duties, but it does lead the reader to believe that she is too often the focus of hisShow MoreRelatedThe Things They Carried By Tim O Brien862 Words   |  4 Pagesweight throughout his short story â€Å"The Things They Carried†, Tim O’Brien highlights its pivotal symbolism: the intense burden of fear, especially of their own mortality, experienced by the soldiers, and thus weight’s role as the most important word in the text. O’Brien accomplishes this effect through recurring references to weight in relation to Ted Lavender’s death, and his frequent use of weight and weightlessness metaphors in the dreams of Lieutenant Jimmy Cross and the other soldiers. UsingRead MoreThe Things They Carried by Tim O’brien1610 Words   |  7 PagesThe Things They Carried by Tim O’Brien Plot: 1. 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As they walked through the jungles and swamps of South Vietnam, they carried weapons, equipment, personal items, and also carried the dead and wounded off the battlefield as well as the guilt for having survived. First Lieutenant Jimmy Cross carried the responsibility for the men under his command and guilt about the war theyRead MoreRoleof Women in the Things They Carried2644 Words   |  11 Pagesfraternizing with the enemy.† Tim O’Brien’s The Things They Carried is neither about the battle of sexes nor is it a feminist manifesto. The literary inferences, socio-political context, portrayal of various female characters, and their influence on the male characters truly depict changes in the social perception of gender roles, resulting conflict, and their outcome for American society. 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Breaking Barriers Towards Investment Of Renewable Energy...

Breaking Barriers towards Investment in Renewable Energy The year is 2015 – and all of the cars are zipping around in the air, Jetsons-style, due to a â€Å"hover conversion† (Back to the Future Part II). That is how the 1989 movie, Back to the Future, Part II envisioned our world would be like in 2015. Even though that theory was proven wrong by time, the race for fuel of the future is on. With an unstable market for oil and over exploitation of fossil fuels, it will not be long before humanity will face a crisis in the near future, desperate for an alternative fuel. Are countries working towards a â€Å"greener future†, or are they making things worse? A look into some of the alternate fuels being researched and analysis of their stock markets brings forth some interesting data. There needs to be a significant growth in the market for renewable fuels and it is not possible without changing the current market structure. Archeologists have traced fossil fuels as early as 3490 BC in China, where they have found evidence of surface mining and household usage of coal. The British started using coal during the Middle Ages, when they were starting to run out of firewood (Moore). The growing popularity of coal led to a significant decrease in its quantity on the surface of Earth, resulting in the creation of coal mines. It was later in 200 BC that the Chinese developed natural gas and used it as an energy source. During the same period, the Europeans harnessed water energy to power mills,Show MoreRelatedThe Effects Of Melting Glaciers On Canada s Coastline Essay1616 Words   |  7 PagesThe question is â€Å"How might the breaking up and melting of continental ice in Greenland and the Antarctic affect Canada’s coastline?†. In the following sections, we have gathered an abundance of information from a variety of sources from which we will discuss, and analyze. We will find out how this data c an help us understand the effect of melting glaciers on Canada’s coastline, as well as how and what we could do to stop or slow it down. 2.0 ISSUE OVERVIEW The breaking of continental ice from GreenlandRead MorePolitics Of Oil : Student s Name1807 Words   |  8 PagesName Institution Introduction Renewable energy has currently become a significant aspect in the countries generation, combination, and a constitution focus of government policy for energy, and environmental protection. As a result of public’s growing responsibility for the environment and constantly binding rules, and regulations of emission in the electric power industry, government has facilitated policies to boost the amount of renewable energy in the electricity generation portfolioRead MoreEconomic and Social Groupings Essay1244 Words   |  5 Pageschance to grow. 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There are many different aspects to the global climate change which pose as impediments, however, two main aspects or impediments are more prominentRead MoreA Report On Bottled Water Market2109 Words    |  9 Pageshttps://www.dkit.ie) The production process of bottled water requires energy to make, package, transport, chill, use, and recycle the product and its packaging (see figure 1). The total amount of energy needed is complicated by many factors, including the location and type of the water source, the distance from the bottler to the consumer, the types of material and packaging used, the method of transportation, and much more. Figure 1: Energy requirement for production of bottled water. (Source http://iopscienceRead MoreIs Global Warming A Legitimate Problem? Essay2087 Words   |  9 Pagesdecades was recorded in the summer of 1988 as stated by UC San Diego Virtual Museum. 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Internal Analysis Mission and vision â€Å"Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.Creating unique new cultures and experiences. Everything we do is to move you emotionally.† June 2015, Sony Corporation announced the establishment of its Green Management 2020 group environmentalRead MoreSony Corporation ( Sony )3760 Words   |  16 Pagesfrom their original line of products, home audio, to recording media to robots. Internal Analysis Mission and vision â€Å"Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.Creating unique new cultures and experiences. Everything we do is to move you emotionally.† June 2015,Sony Corporation announced the establishment of its Green Management 2020 group environmental

Auditing and Professional Practice Recurring Issues

Question: Describe the Auditing and Professional Practice for Recurring Issues. Answer: Scenario One The cash flow position of the firm indicates the actual level of cash inflow and outflow during a particular period. As per, Chandler and Edwards (2014) mentioned that the cash flow statement has assisted the investors to understand the cash inflow and the amount of daily operational expenses of the business enterprise. In addition, it shall help the investors to evaluate the current financial status of the entity after the acquisition. As such, the business entity shall have to consider the cash flow statement in the development of the financial as well as the operational strategies of a business enterprise. Hayes et al. (2014) mentioned that that the preparation of cash flow statement is mandatory and is a core component of the annual report in the organization. Thus, it is necessary to collect data relating to the cash flow statement of the business entity to prepare effective financial strategies and achieve business sustainability. The following are the pertinent strategies that can have an adverse impact on the financial position of the business entity. Misappropriation of Funds: If the cash flow position of the business entity there shall be discrepancies in the preparation of the financial statements (Chandler and Edwards 2014). As such, this shall lead to the embezzlements of funds. Thus, this shall facilitate irregularities in the preparation of the financial statements of the business enterprise. Ineffective Financial Reporting There shall be ineffective financial reporting if the cash Flow statement of the business entity is not considered. Kidron et al. (2016) stated that the cash flow statement is an effective part of the year ended annual report of the business enterprise . As such, not emphasizing on the cash flow statement of a business entity shall lead to discrepancies in the financial statements of the business entity. The stakeholders of the business entity would depend on the annual reports of the company to take informed financial decisions. Thus, this process shall be hampered if the cash flow statement is not included within the annual report of the business entity. Kumar and Sharma (2015) stated that the investors should have to depend on the financial statements of the business enterprise to take investment decisions. As such, the cash flow statement shall be an essential financial tool for the business entity to determine the level of cash position of the business entity. This shall also re flect the financial competencies of the firm to pay off the short term loans of the business entity and capability to deal with any crisis situation. Financial Losses - If the cash flow position of the business entity at the time of acquisition is not considered, these shall lead to financial losses for the business entity. According to Lenz and Sarens (2012), that this shall have an adverse influence on the financial position of the entity leading to the development of faulty financial strategies of the business enterprise. The Core Principles at Risk If the cash flow position of the business entity is not considered this shall lead to certain fundamental principles that are at risk. The following are the principles that are at risks Integrity- The principal of integrity refers to the transparency and authenticity in the preparation of accounts. Accountants must have the professionalism and the integrity to prepare the financial statements in the business entity. There shall be certain objectivity to the preparation of the financial accounts in the business entity. As such, this shall guide the accountants to develop financial statements and accounts in free and unbiased manner. Professional competence Objectivity- There shall be certain objectivity to the preparation of the financial statements. Thus, the financial statements shall interpret the financial data and prepare the financial statements. The objectivity of the financial statement is to assist the business entity to assess the financial condition of the business entity. Confidentiality- The attribute of confidentiality is an essential part of the characteristics of accountants. As such, every financial information shall be treated as confidential and have to be preserved from any third party. Professional norms and ethics The accountant shall have professional norms, ethics, and would have to be a guideline to their daily business functionalities. According to Messier Jr, (2016), the professional ethics help the business entity to offer effective accounts and financial services to business entity. Scenario Two The American accounting decision-making model states that there is a seven step process in the financial and ethical decision-making. According to Porter (2014) mentioned that the American accounting decision-making model is a pertinent help in the accounting procedures in the organization. The ethical dilemmas in the workplace would be addressed through the implementation of the operational strategies in the business entity. The decision making process in the organization would be updated to state the operational policies of the business entity. Case facts- The case facts would have to be gathered an appropriate manner to take the necessary facts about organizational growth and sustainability. The definite facts have to be established to aid the growth and business sustainability in the market. Ethical constraints Many ethical constraints can arise in the running of a business entity. As such, this shall ensure that any organization or group working within the organization takes the no undue advantage. Zane was unduly removed from his position and relocated to other position in the entity. Thus, the management of the business entity has to take appropriate decision to prevent such instances from happening. Alternative action In the presence of a business crisis, the alternative courses of action shall have to be developed that shall lead the organization to growth. Furnham and Gunter, (2015) mentioned that the alternative business strategy shall help the entity to guard against any threat for the business enterprise. The business functionalities of the organization shall also be re-innovated to aid business sustainability and growth in an intensively competitive market. Determining the marketing action Arens et al. (2012) mentioned that the best action should have to be determined to overcome any issues. However, that an excellent work audit has been offered to the client by Zane. However, there have been interpersonal issues between the client and Zane that has led to the dismissal of Zane in the workplace. As such, the workforce should be provided with adequate training, to enable the workplace to adjust with every need of the client. Influence of each successive action The influence of each action shall have to be pre-determined so that necessary measures can be taken for organizational growth . According to Porter et al. (2014) mentioned that this should enable the business entity to act as per the client needs, attitudes and wants. In this regard, it can be said that the big four accounting firms in the organization shall have to offer behavioral skills to the workforce to adjust to the changing working environment. In the existing scenario, Luke has to inform the intrinsic details of events that was connected with the removal of Zane as well as his behavioral and interpersonal conflict with the client. The Mary Guy decision making model is distinct from the American decision making model in the terms it is less practical and is more based on theories than facts . Thus, this model shall offer a theoretical overview to Luke to aid in the development of the operational strategies of the business entity. As such, this shall help Luke to adjust to a vulnerable market condition and adapt to the needs of the client. Porter et al. (2014) mentioned that the Mary Guy Decision making model should enable the workforce to adjust to specific norms and guidelines that shall facilitate productivity and would ensure smoother business policies in the working environment. As such, the Mary Guy decision-making model has been an effective business tool to develop the operational strategies of the business entity. According to Kidron et al. (2016), the Mary Guy decision-making model shall facilitate the employees to have a broader perspective about the client views and opinions in the workplace. In con trast to the American Accounting decision-making model, the Mary Guy decision model shall enable the business entity in evaluating each step in the client customer service. In addition, the client servicing costs would be also evaluated in order to reduce any financial losses for the business entity. The Mary Guy decision-making model would help in the business entity in the development of the pertinent theories and the guidelines relating to the operational policies of the business entity. Thus, this would be of help to the employees to adapt to every need of the client. The Mary Guy decision-making model would constitute of the following characteristics in the decision making process- Flexibility, transparency, keeping of promise as well as the achievement of consistent business service over a period. The characteristics of loyalty as well as integrity are the essential parts of the decision making process in the organizations. The Mary Guy decision-making model shall enable the business entity in allocating the work as per the business necessities. Thus, Lukes issue shall be taken seriously and the required people have to take the decisions in regarding to the management activities of the business entity. According to Chandler and Edwards (2014), the Mary Guy Decision making model would assist the management in taking appropriate business decisions. As such, the Mary Guy decision-making model shall help the management of the business entity to allocate work according to the work ethics and the expertise of the business entity. Scenario Three Hayes et al. (2014) mentioned accounts payable should relate to the capability of the business entity to meet the daily expenses of an organization and pay the existing short-term loans of the organization. The account payable statement comes is classified as current liabilities in the Balance sheet of the organization. The accounts payable accounts that are developed would enable the business entity to make the authentic payments to the suppliers in the organization. Evetts (2014) mentioned that effective preparation of the accounts payable statement would assist the business entity to in measuring the existing financial statements of the business enterprise and define each operational expense of the organization. As such, it can be stated that the following are the factors that facilitate organizational risk. Discrepancies in the accounts payable statements The development of the accounts payable statements shall state the amount of money that can be paid to the shareholders in the organization. As such, this shall state the exact amount in monetary terms for the payment to the creditors and the amount of money owned by the debtors in the organization. The discrepancies in the accounts payable statement shall lead to financial losses for the business entity. The accounts payable statement shall assist the business entity to determine the financial strategies of the business enterprise as per the forecasted business sustainability of the entity. Increase in the operation costs- The increase in the operational costs shall be as result of the improper development of the accounts payable statement in the organization. This shall lead to the improper planning of the financial policies and can have an adverse impact on the financial position of the business entity. Hayes et al. (2014) mentioned that the operational expenditures of the business entity should be reflected through the preparation of the accounts payable statement in the organization. Messier Jr (2016) mentioned that the increase in the operational costs is one of the primary risks in the development of error-prone account payable statements in the organization. This shall lead to discrepancies in the development of employee requisitions as well as supplier invoices and issue of payments to suppliers and creditors. Kumar and Sharma (2015) stated that financial discrepancy is one of the issues that can have an impact on the operational policies of the business entity. As such, the preparation of the year- ended annual reports of the company shall be incomplete without the development of the annual reports of the company. This shall lead to inaccurate assessment of the existing financial condition of the business entity and therefore lead to organization to market sustainability and growth in the international market. The preparation of the financial statements There are arises certain errors in the preparation of the financial statements if the account payable statements are not prepared in an authentic manner. Lenz and Sarens (2012) mentioned that the account payable statements in the business entity should state the amount of money owed by the debtors and the creditors in the organization. The accounts payable statement in the business organization shall reflect the total debtors and creditors in the financial statements prepared by the management. According to Kidron et al. (2016), it shall be necessary to overcome the inherent weaknesses and threats that pose a threat to the effectiveness of the financial statements in the end. Internal auditing is an effective method to assess the financial condition of the business entity and respond appropriately for authenticity. As such, it is an essential tool for the business entity to implement authenticity and transparency in the financial statements of the business entity. This shall be neces sary for the preparation of the financial statements for a business entity. Porter et al. (2014) mentioned substantive testing in audit procedure should help in making the audit process more effective and useful. Besides this, the audit procedure used in the business enterprise would be developed as per the needs of the organization. Each supporting document of every transaction shall be verified to facilitate authenticity in the recording of the transactions. In the case of the accounts payable statement of the business entity, by examining the year ended stock of the inventory. The amount of inventory present in the organization shall indicate towards the business sustainability of an organization. This would also help the business entity to review the sales revenue of the organization as well as the production and distribution strategies in business entity. To assess the assertion b, the bank confirmation would have to be executed to evaluate the existing cash and bank balances in the business entity . Evetts (2014) stated that this should assist the management of the business entity to identify the discrepancies in the organization. The bank statement would refer to the details pertaining to the current sales revenue in the organization and as the daily expenses in organization. Chandler and Edwards (2014) mentioned that the existing amount of cash balance in the organization reflects the amount of expenditures as well as the revenues earned in the organization. The substantive test of detail in the case of assertion would assist the entity in the development of the operational strategies of the business entity. As such , the substantive test of detail in the business enterprise shall help the business entity in establishing the accounts payable statement in the business entity The existing cash balance in the organization shall state the amount of sakes revenue in the organization as well as the financial competencies in the organization. As such, the cash balance in the organization shall help the business entity in developing appropriate marketing and the operational strategies for the organization. References Arens, A.A., Elder, R.J. and Beasley, M.S., 2012. Auditing and assurance services: an integrated approach. Prentice Hall Chandler, R.A. and Edwards, J.R., 2014. Recurring Issues in Auditing (RLE Accounting): Professional Debate 1875-1900. Routledge. Evetts, J., 2014. The concept of professionalism: Professional work, professional practice and learning. In International Handbook of Research in Professional and Practice-based Learning (pp. 29-56). Springer Netherlands. Furnham, A. and Gunter, B., 2015. Corporate Assessment (Routledge Revivals): Auditing a Company's Personality. Routledge. Hayes, R., Wallage, P. and Gortemaker, H., 2014. Principles of auditing: an introduction to international standards on auditing. Pearson Higher Ed. Kumar, R. and Sharma, V., 2015. Auditing: Principles and Practice. PHI Learning Pvt. Ltd.. Lenz, R. and Sarens, G., 2012. Reflections on the internal auditing profession: what might have gone wrong?. Managerial Auditing Journal, 27(6), pp.532-549. Messier Jr, W., 2016. Auditing assurance services: A systematic approach. McGraw-Hill Higher Education. Porter, B., Simon, J. and Hatherly, D., 2014. Principles of external auditing. John Wiley Sons.

Emirates Airlines

Table of Contents Introduction Objectives and methodology Linkage with the Public Administration Issues References Introduction Emirates airlines is an air services provider based in Dubai. It is ranked as one of the best performing airlines worldwide. This company according to Namaki (2008) â€Å"has played a major role in the economic development of the United Arab Emirates by promoting tourism besides the region being the rich in oil deposits† (35).Advertising We will write a custom essay sample on Emirates Airlines specifically for you for only $16.05 $11/page Learn More Before the inception of emirates airlines, the main airline was the Gulf air whose relationship with the leadership of Dubai was faulted by the fact that Dubai had refused to open up its skies for the company’s operations. This prompted the Gulf air to end and withdraw bigger percentage of its operations in Dubai, leading to a partial paralysis of travels in and out of the region. Emirate airline was incepted to facilitate movement of people and goods in and out of Gulf region. Observations made on the growing trends of Airline companies indicate that, Emirates Airlines is steadily growing, serving more than 100 destinations all over the world. The success of this company is mainly based on strict management practices anchored in the company culture hence guaranteeing a sustainable survival. Objectives and methodology The study of the management practices in Emirates airlines are meant to ravel the strengths of the company that have ensured its continuity to growth over the years. Middle East is one of the areas despite being endowed with natural resources; it is hard for companies to survive, owing to the political climate of the region. This region has been facing political instability since civilization existed. It is therefore amazing how this company has managed to survive in this area and rise above many other companies which are operati ng in the most stable economies (Kuye, 2002). Research shows that Dubai, the headquarters of emirates airlines, is also the fastest growing tourists’ destination. Perhaps, this may be due to the hostility in the neighboring regions. Many researchers believe that the presence of Emirates airlines has played a major role in development of this city into a leading tourist destination. Again, this leaves one wondering the reasons behind such credibility to Emirates airline that started with a few numbers of operations in the region. The research questions in this case, therefore include, what is the management structure in the company, how management duties allocated are and how the management team guarantees accountability (Pathi, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The methodology for conducting this research will involve an intensive data collection activity. The ma in methods to be used in collecting the data will involve using structured questionnaires to obtain information from the Emirates airlines branches, obtaining performance information from airports authorities and researching through the company’s publications. This will also require data collection from secondary sources which will form the literature review of the study. The data analysis and presentation techniques that will come in handy in this research includes using tables to record the data and coding continuous data to give it discrete values for easy manipulation. This will be followed by writing a report on the research findings and this report should mainly concentrate on findings related to the management practices that have contributed to the success of Emirates airlines. It should also highlight the weaknesses that need to be addressed in order for the company to maintain the growth prospects in many years to come. Linkage with the Public Administration Issues T his research on the management of Emirates Airlines is related to public administration because; the company is owned and managed by the government of Dubai. The topic of public administration deals with the â€Å"implementation of government policies and the administration of government services† (Theaker, 2008, p. 265). Another definition of this is, the study of the decision making strategies applied by the government in policy making and analysis as well as the inputs that led to the development of these policies. The management of Emirates airlines is done directly from the government offices and any issues affecting the government affects this company as well. Some of these issues include the political instability in the Middle East which has been a hindrance for development in this area for a very long time. The United Arab Emirates is has however never been affected by this political tension directly, but the instability in the neighboring regions in threatening. Anot her public administration issue when it comes to the management of public companies is competition from the private sectors (Kuye, 2002). In most cases, the private operations do well compared to the public ones and this can be as a result of the private companies being more innovative hence taking over the market. In this case for example, Emirates airlines is facing stiff competition from Qatar and Etihad airlines and if the management of emirates does not take protective measures against this competition, they may end up losing their already established market to these new companies. It is hard for an existing company to regain its initial position once its operations begin to decline especially when the cause of the decline it competition from upcoming companies.Advertising We will write a custom essay sample on Emirates Airlines specifically for you for only $16.05 $11/page Learn More References Kuye, J., 2002, Critical Perspectives on Public Admin istration: Issues for Consideration, Heinemann, Sandown Namaki, M., 2008, Strategy and Entrepreneurship in Arab Countries, Palgrave Macmillan, London Pathi, S., 2010, Public Administration Today: Macro and Micro Issues, Dominant Publishers and Distributors, New Delhi Theaker, A., 2008, The Public Relations Handbook, Routledge, New Jersey This essay on Emirates Airlines was written and submitted by user Pedro Green to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Emirates Airlines Abstract Financial statement analysis helps to improve the Emirates Airlines Company management’s decision making activities. Emirates Airlines Company is one of the world’s fastest growing airline companies. The company is based in Dubai, United Arab Emirates. The financials statement analysis shows that Emirates Airlines Company performed profitably well during the 2011 operational year.Advertising We will write a custom research paper sample on Emirates Airlines specifically for you for only $16.05 $11/page Learn More The financial statement analysis ratios include the current ratio, quick ratio, net profit ratio, and return on investment ratio. The SWOT analysis is used to determine Emirates Airlines Company strengths. In addition, the SWOT analysis is used to determine the Emirates Airlines Company’s weaknesses. The company’s SWOT analysis delves into the company’s opportunities to increasing its revenues. The SWOT analysis shows that the company hast o contend with its encroaching threats. Consequently, Emirates Airlines Company must focus on retaining its current position as the top passenger and cargo entity in the United Arab Emirates. Indeed, Emirates Airlines Company profitably performed in United Arab Emirates’ airline business operations during 2011. Introduction Emirates Airlines Company focuses on increasing its revenues. The research centers on financial statement analysis of Emirates Airlines Company. The research centers on The SWOT analysis of the company. Emirates Airlines Company generated favorable SWOT and Financial Statement Analysis figures for 2011. Background Emirates Airline Company is the official flagship of the United Arab Emirates. The company offers air transportation services to its current and prospective clients. The clients come from different parts of the world. The clients arrive from different locations around the world. Similarly, the Emirates Airlin es Company is strategically located in the United Arab Emirates residents. The residents are eager to leave their home country, United Arab Emirates, for a vacation or business trip to any part of the global market place. Further, the Emirates Airlines Company generates different revenue types. Food service revenues are significant contributors to the Emirates Airlines Company’s revenues. The Emirates Airlines Company offers cargo flight serves. The service helps the augment the Emirates Airlines Company’s total revenues. The company also generates revenues from carrying physical mails. Physical mails may perish or become lost within the transportation delivery dates.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Literature review There are different Emirates Airlines Company segments. Emirates Airlines Company operates from Dubai, the fastest growing cities in the global market place (Taneja, 2008). The Destination and Leisure Management is one very popular Emirates Airlines Company segment. The company also operates its own subsidiary. One of the subsidiaries is the Emirates SkyCargo. Another Emirates Airlines subsidiary is the Skywards cargo services. A third Emirates Airlines Company is the Emirates official store display center. The Emirates Airlines Company operates its own commercial store; the store’s name is EmQuest. Further, the Emirates Airlines Company includes an engineering division. Lastly, the company opens its own airplane store market segment. The company sells its passenger tickets at low prices. The low prices are understandable. The private enterprise would have to charge higher passenger and cargo fares to cover the amounts allocated to government taxes. Most companies prefer using Emirates Airlines Company’s services because it is faster than sending the cargo through land (Morrell, 2011). In addition, the company must include an additional amount to cover the operating expenses of the company. The operating expenses include the employees’ salaries. In addition, the operating expenses include the advertising expenses. Further, the operating expenses include the cost of repairing and maintaining the Emirates Airlines Company airplanes in good working condition. The operating expenses include the fuel, oil, and other expenses to ensure the Emirates Airlines Company planes can fly the customers to their preferred destination. The low Emirates Airlines Company passenger prices encourage the current Air France and Qantas airline passengers to shift to the cheaper Emirates Airlines Company’s airplanes (Besanko, 2009). Methodology In terms of methodology, the financial statement analysis was used to determine the financial health of the company, Emirates Airlines. The use of SWOT Analysis complements Emirates Airlines’ 2011 financial statement analysis. Application (data analysis) Financial statement analysis For the year 2011, Table 1 indicates the above Emirates Airlines’ financial statement analysis’ current ratio shows the company’s current assets of 21,867 is 1.07 times higher than the company’s current liabilities of 20,498. The ratio indicates the company has enough current assets to pay its currently maturing current liabilities during the year.Advertising We will write a custom research paper sample on Emirates Airlines specifically for you for only $16.05 $11/page Learn More For the year 2010, Emirates Airlines’ current ratio analysis shows the company’s current assets portion amounting to 18,677 is 1.01 times higher than the company’s 18,520 current liabilities portion. The financial statement ratio indicates the company has enough current assets available for the payment of its currently maturing current liabilities during the year. Comparing the two accounti ng audited financial statements’ accounting periods, the year 2011 current ratio of 1.07 shows a better financial statement liquidity performance compared to the lower 1.01 current ratio financial statement performance for the year 2010. In terms of clarification, the company’s current assets portion of the financial statements is composed of cash, cash equivalents, short term investments, accounts receivable, short term loans, inventories, taxes, other current assets and assets held for sale during 2011 and 2010. The company’s current liabilities portion of the financial statements include the company’s short term borrowings, accounts payable, dividends payable. For the year 2011, table 2 shows that the above financial statement analysis shows the company’s total debt to total equity ratio includes the company’s total debt amounting to only 44,188. The figure is 2.11 times the company’s total equity amounting to 20,902. The companyâ €™s total debt figure is higher than the company’s total equity amount. For the year 2010, the above financial statement analysis shows the company’s total debt to total equity ratio. The ratio indicates the company’s total debt amounts to only 38,072. The figure is 2.18 times the company’s total equity amounting to 17,475. The ratio indicates the company’s total debt is higher than the company’s total equity. The best debt to equity ratio is defined as a one to one relationship. Thus, the company must generate loan amounts equal to the amount invested by the stockholders of Emirates Airlines Company. Comparing the two accounting periods’ audited financial statements, the year 2011 debt to equity ratio of 2.11 is financially better because the 2010 financial statement liquidity performance ratio is lower when compared to the 2.18 debt to equity ratio for the year 2010. The Emirates Airline Company’s preference for bank loan s is understandable. The company may not prefer generating cash inflows from offering new shares of stocks. The shares of stocks are generally issued to current stockholders and future stockholders. In turn, the current stockholders and future stockholders will automatically become shareholders of Pfizer Company. The owners’ share in the company is arrived at by dividing each stockholder’s own share by the total number of shares being offered to both the current investors and future investors. In turn, the current shareholders as and future shareholders prefer to invest their funds in the company with the intention of generating dividend income.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dividends are arrived at by dividing the company’s annual net income amount by the total number of outstanding common stocks. In terms of prioritizing dividend payments, Emirates Airline must prioritize the payment of the preferred shares’ dividend income. After the preferred shareholders of the airline company are paid, the excess dividend amount is distributed to the owners of common stocks (Maguire, 2007). Table 3 shows that Emirates Airlines Company’s 2011 quick ratio shows the company’s quick assets of 20,577is 1.00 times higher than the company’s current liabilities of 20,498. The Emirates Airlines’ 2010 quick ratio shows the company’s quick assets of 17,592is 0.95 times higher than the company’s current liabilities of 18,520. The comparison shows the company has enough quick assets available to pay the company’s currently maturing current liabilities within the same year. Comparing the audited financial statements of 2011 and 2010, 2011 is financially better than 2010 because the 2011’s quick ratio of 1.00 is higher than the 2010 financial statement liquidity performance (quick ratio) of 0.95. In terms of clarification, the company’s quick assets are composed of cash, cash equivalents, short term investments, and accounts receivable (Fabozzi, 2010). In terms of cash ratio analysis, table 4 shows that the 2011 Emirates Airlines’ 10,196 cash, cash equivalent, and marketable securities amount is 0.50 times lower than the company’s current liabilities. The higher liabilities amount is 20,498. The financial statement ratio shows the company does not have enough cash and cash equivalent amounts available to pay the airline company’s maturing current liabilities during the year. For the year 2010, the above financial statement analysis shows the company’s 9,335 cash, cash equivalent, marketable securities amount is 50 percent of the company’s 18,520 current liabilities amount. The financial statement ratio indicates the company does not have enough current assets available for the payment of the company’s currently maturing current liabilities. Comparing the two accounting periods’ audited financial statements, Emirates Airlines has similar cash ratio results for both 2011 and 2010 (Wahlen, 2011). For the year 2011, Table 5 shows that the above financial statement analysis (return on investment) shows the Emirates Airlines’ 5,129 net income is 9 percent of the United Arab Emirates’ 60,318.50 average total assets. For the year 2010, the above financial statement analysis computation (return on investment) shows the company’s 3,418 net income amount is 6 percent of the company’s average total assets amounting to 55,547. Comparing the two accounting periods, the 2011 accounting period fared better than the 2010 accounting period (Pratt, 2010). SWOT analysis Strengths Using SWOT analysis (F errell, 2010), Emirates Airlines has proven itself to be one of the world’s best airlines, in terms of quality service. As proof, the company was able to generated an estimated 20 percent airline passenger revenue has increase during the2001 November season. The passenger seat sales continue to remain at 80 percent or more. In addition, the Emirates Airline Company generated an asset increase. The asset increase is on its 7th year continuing trend. In fact, the Emirates Airline’s fleet increased from its 60 aircraft status (2004) to its current 141 aircraft status (2011). Specifically, Emirates Airline has the most number of A380s as well as 17 crafts. In addition, the company has the largest number of Boeing 777s. In addition, the Emirates Airlines Company caters to the airline passenger needs leading to and coming from more than 114 destinations around the world and within the United Arab Emirates. Emirates Airlines Company also fills the needs for airline flight goi ng to and coming from over 66 countries around the world. As usual, the Emirates Airlines Company is planning to add more flights to fill the increased needs for airline flights during 2012. The company will increase its A380 airplane passenger type from its currently owned 90 units s to the higher 120 units. The company is currently purchasing an additional 192 units of passenger airplanes for fill the increasing demand for the company’s passenger planes in 2012. In addition, the Emirates Airlines Company has constructed seven lounges to fill the comfort needs of the Emirates Airlines Company current and prospective clients. Another of the airline company’s strength is the Emirates Airlines Company’s open policy. The company is welcome to diverse inputs. The inputs include those coming form the company’s current and prospective clients. The client inputs include complaints regarding the company’s current services, suggestions on how to improve the Emirates Airlines Company’s services, recommendations to hasten the speed and quality of the company’s services. The company includes inputs from the competitors’ products and services in line with retaining the company’s current position in the United Arab Emirates airline passenger market segment. The company continues to increase the number of flight schedules. The increase is needed to cater to the increasing demand for airline seats going into or going out of the United Arab Emirates. Weaknesses In terms of weaknesses (Ebers, 2007), Emirates Airlines Company’s current business operations is affected by the United States’ 2008 economic depression. The depression triggered a drop in the demand for airline tickets. Many of the people lost their jobs due to bankruptcy. Many companies closed their shop during the 2008 economic meltdown. Consequently, the unemployment rate increase precipitated to a decrease in the company’s airline t ickets. Specifically, the company’s net profits had declined to only 982 m Dirhams ($267.4 million) the 2011 annual accounting period. Emirates Airlines Company Chairman Sheikh Ahmed bin Saeed Al Maktoum emphasized the economic depression triggered a decline in the demand for airline tickets. In turn, the decline in the Emirates Airlines Company airplane tickets triggered a decline in other business types within the United Arab Emirates territory. The Emirates Airlines Company revenue decline precipitates to the decline in Dubai’s tourism industry. The Dubai businesses cater to the demands, needs, wants, and caprices of local and foreign nationals. Opportunities In terms of opportunities (Ebers, 2007), the Emirates Airlines Company is committed to enhancing its current popular images as one of the best passenger -centered passenger plane companies. To comply with the projected Emirates Airlines Company image, the company is serving the passenger passing through the doo rs of the Unite Arab Emirates airport. By increasing the company’s current airplane units, the Emirates Airlines Company is able to continue the Emirates Airlines Company’s current high quality service to the current and prospective discriminating clients. The company can increase its current airport passenger volume to new destinations around the world. The company can negotiate with the countries to allow Emirates Airlines Company to increase its current flights going into a new country destination as well as increasing the number of flights going into the United Arab Emirates. To successfully increase the number of airline passenger, the company implements courage, honesty, and strengths in all its global business operations. In terms of operations, the company focuses on research and development activities. The activities are geared towards increasing operational efficiency, passenger service effectiveness, cost reduction processes. Another opportunity it to replac e the decline for airplane passenger tickets with an increase in Emirates Airlines Company cargo space. The company can maximize the benefits of setting up the company own global airfreight business. The company can hire sales agents who fill focus on increasing Emirates Airlines Company airplane cargo space. Further, the company will focus on advertising its online website. The clients will find it easier to book their next flights online. The online passenger registration system will encourage the current and prospective clients to book their flights in the safety and comfort of their homes, offices, restaurants, beach, and while travelling from one place to another. Threats Based on the threats (Ebers, 2007), the increase in gasoline prices significantly affected the other businesses within the Dubai environment. In addition, Emirates Airlines Company is dependent on third party vendors. Emirates Airlines Company is forced to buy its raw materials and other requirements. To resol ve the situation, the Emirates Airlines Company should accept the supply bids from three or more suppliers. With the three supplier alternatives, Emirates Airlines Company can reduce its dependence on the suppliers. On the other hand, Emirates Airlines Company’s use of only one supplier will force the company to succumb to the pressure of the monopolistic one supplier resource. Having three competing suppliers encourages the Emirates Airlines Company to choose the company having the least possible cost, highest possible quality and best after sales supplier services. In addition, the volatility of the global oil prices hurts the Emirates Airlines Company financially. The increasing prices of oil precipitate to an increase in company’s gasoline and oil expenditures. The wars have contributed to the increase in the global market price of the fossil fuel, gasoline. The increase in gasoline and oil expenses forces the Emirates Airlines Company to increase its current airli ne ticker prices. An increase in the Emirates Airlines Company passenger and cargo selling prices will translate to a lower demand for the airline passenger tickets. One of the economic principles (supply and demand theory) indicate that as the prices of commodities increase, the current and prospective clients’ demand for the commodities decrease. The selling prices of the Emirates Airlines Company passenger and cargo tickets are not exempt from the supply and demand theory of economics. Conclusion Based on the above discussion, financial statement analysis aids in enhancing the Emirates Airlines Company management’s decision making activities. The financials statement analysis indicates that the company fared profitably well during the 2011 operational year. The SWOT analysis indicates how Emirates Airlines Company should focus on keeping its current position as the top passenger, and cargo entity in the United Arab Emirates. Indeed, Emirates Airlines Company generat ed positive financial statement analysis and SWOT data 2011. References Besanko, D. (2009). Economics of Strategy. New York: J Wiley Sons Press. Ebers, M. (2007). SWOT Analysis. New York: Grin Press. Fabozzi, F. (2010). Analysis of Financial Statements. New York: J Wiley Sons Press. Ferrell, O. (2010). Marketing Strategy. New York: Cengage Press. Maguire, M. (2007). Financial Statement Analysis. New York: Grin Press. Morrell, P. (2011). Moving Boxes by Air: The Economics of International Economics. New York: Asghate Press. Pratt, J. (2010). Financial Accounting in an Economic Context. New York: J Wiley Sons Press. Taneja, N. (2008). Flying Ahead the Airplane. New York: Ashgate Press. Wahlen, J. (2011). Financial Reporting: Financial Statemetn Analysis and  Valuation. New York: Cengage Press. This research paper on Emirates Airlines was written and submitted by user Ivy L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Write For Social Media To Create The Best Posts - CoSchedule

How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality. How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality.